The Story
The Story Behind CRAFT
CRAFT grew out of recurring problems in my own work: inconsistent contact reports and repetitive preparation for donor meetings, leadership briefings, and event table bios. These tasks matter. They preserve what we know about donors and help colleagues show up prepared.
I developed CRAFT (Capture, Refine, Analyze, Formulate, Track) to bring consistency to that work. In my practice, it helps me maintain accurate donor information, preserve institutional knowledge, and prepare efficiently.